About Ghost Ridge Supply Co.
Ghost Ridge started with two best friends, two very different backgrounds, and a shared belief that the outdoor industry could use more companies built by the people who actually live it.
Josh + Austin
Ghost Ridge wasn't created in a corporate boardroom, and neither of us walked away from our careers to call ourselves entrepreneurs.
We're two best friends from Alabama who have spent more than six years sharing life, families, the outdoors, guns, gear and more than a few disagreements about all of it.
Today, Austin works in law enforcement after serving in the Marine Corps. Josh works on the railroad and has a background in competition shooting, the outdoors and the firearms industry.
Ghost Ridge is something we're building because we believe in it, not because we needed another job title.
How It Started
Too much of the outdoor industry felt disconnected from the people it was supposed to represent.
Between the two of us, we've spent years around firearms, the outdoors, competitive shooting, military and law enforcement culture, and the people who make those communities what they are.
We also spent time on the business side of the firearms industry. We watched retail become a race to the bottom where everybody was selling many of the same products, competing over a few dollars, and slowly becoming harder to distinguish from the company next to them.
At the same time, we saw brands trying to speak to outdoorsmen, shooters, veterans, first responders and working-class families while the people making the decisions often seemed completely disconnected from those communities.
We didn't want to build another company around a catalog of products anybody could sell.
We wanted to build something with an identity of its own. Something rooted in where we're from, the lives we actually live, and the people we actually spend time around.
That idea eventually became Ghost Ridge Supply Co.
It started with apparel, coffee, gear and monthly giveaways, but from the beginning the goal was bigger than any one product category.
Two Backgrounds
Part of what makes Ghost Ridge work is that we don't come from exactly the same place and we don't always see things the same way.
Marine Veteran · Law Enforcement
Austin brings a perspective shaped by service. He served in the United States Marine Corps and today works as a sheriff's deputy in Alabama.
His experience with firearms and equipment comes from environments where gear isn't just something to talk about. It has a purpose, and the details matter.
That background brings a practical, duty-focused perspective to the products, companies and ideas Ghost Ridge puts its name behind.
Competition Shooter · Outdoorsman · Railroad
Josh's background came through the outdoors and competitive shooting. His experience with firearms started young and eventually grew into disciplines including 3-Gun and F-Class competition.
Today he works on the railroad, but shooting, the outdoors and building businesses have remained a major part of his life.
His perspective tends to come from the enthusiast and competition side: how something performs, how people actually use it and whether the story being told around a product matches reality.
Why It Works
Put the two of us in a room and ask us which gun, piece of gear or setup we'd choose and there's a pretty good chance you'll get two different answers.
That's not something we try to hide. It's one of the reasons we work well together.
Military and law enforcement experience can produce a different answer than competition shooting and outdoor experience. Something perfect for one person may make absolutely no sense for another.
Ghost Ridge doesn't need both founders to agree on every personal preference. What matters is whether something is well made, whether it does what it's supposed to do, and whether we're comfortable putting the Ghost Ridge name beside it.
Why Ghost Ridge
We wanted Ghost Ridge to represent more than whatever happened to be sitting in the online store that month.
We make apparel we actually want to wear. The designs are rooted in the mountains, American pride, resilience and the culture we grew up around.
Coffee, accessories, gear and Battle Boxes aren't random additions to fill a catalog. They're extensions of the same lifestyle Ghost Ridge was built around.
Our monthly giveaways are part of the foundation of Ghost Ridge. As the company grows, we want the experiences and prizes we're able to give back to the community to grow with it.
We'd rather build long-term relationships with good people and companies than collect logos. The people we run with should make sense beside the Ghost Ridge name.
Customers shouldn't feel like order numbers. We want Ghost Ridge to become a community of people who share the same interests, values and way of life.
We're not trying to manufacture a viral brand overnight. We're building toward events, training, more outdoor products and eventually a physical place where the Ghost Ridge community can come together.
Where We're Going
Apparel may be the front door to Ghost Ridge, but it isn't the entire house.
We're building an outdoor lifestyle brand around the things we're actually interested in: apparel, shooting, preparedness, the outdoors, good coffee, good gear and experiences worth remembering.
Over time, that means more products, more collaborations, training opportunities, events and bigger experiences for the people supporting us.
And eventually, we'd like Ghost Ridge to have a physical home of its own. A place built around the same community we're creating online.
Neither of us built Ghost Ridge because we were looking for an escape from our real lives. Those lives are part of what makes this company what it is.
Apparel is the front door.
The outdoor lifestyle is the brand.
The community is what we're building.
The Ghost Ridge Standard
We're not going to pretend we're the biggest company in the outdoor industry. We're not going to pretend we've been around for generations. And we're not going to manufacture a story just because it sounds good in an advertisement.
We're two best friends building something from the ground up while still working the jobs, raising the families and living the lives that shaped Ghost Ridge in the first place.
If we earn your business, we want to keep earning it.
No ground given.
The Ridge Doesn't Bow.
Welcome to Ghost Ridge
Shop the collection, meet the companies we run with, or see what we're giving away this month.